Recently, CrossFit CEO Don Faul announced a significant update, signaling the first rise in affiliation fees for CrossFit in over a decade. This change, set to take effect on each affiliate’s renewal date, will see an increase from the current $3,000 to $4,500 annually. This decision is part of CrossFit’s strategy to adapt to inflation and reinvest in its community, ensuring its long-term health and growth.
At CrossFit Angier, we stand in support of this increase and the new Level 2 training requirement for owners. We believe firmly in the CrossFit brand and its methodology. This decision wasn’t made lightly. According to Faul, extensive research and consideration were undertaken to balance the needs of affiliates with the demands of a sustainable business ecosystem. Despite breakeven financial status in 2022, CrossFit recognized the need for these changes to fund future growth and community investments.
The new fee structure takes a global perspective, with affiliates in economically challenged regions facing a comparatively smaller increase. Long-standing affiliates, previously paying below the current rate, will transition gradually to the new rate.
This increase is coupled with an enhanced value proposition for affiliates, focusing on growth, quality, and support. Investments in technology, marketing, and brand development aim to foster growth. A notable quality enhancement is the new standard for affiliate owners and coaches, including a mandate for all owners to complete Level 2 certification within a year of their renewal, supported by a $500 credit toward certification courses. For support, CrossFit is continuing its investment in programs like CAP and expanding business coaching and regional summits.
CrossFit is also introducing a monthly payment option for the affiliation fee without additional charges, a change from the previous system that included a 20% fee for monthly payments.
CrossFit anticipates various reactions from affiliate owners, with Faul expecting mostly positive or neutral feedback based on prior discussions. CrossFit Angier echoes this sentiment. We recognize the challenges some affiliates might face with this increase, especially those who are financially strained. However, we believe these changes are crucial for bolstering the strength and sustainability of the CrossFit community.
In conclusion, these changes represent a strategic move by CrossFit to invest in its growth and the quality of its offerings. At CrossFit Angier, we see this as a positive step towards maintaining the long-term health and vitality of the CrossFit community, a community we are proud to be a part of and support wholeheartedly.
